Tovala

Home Chef contacted Sidekick to create a series of launch spots for their direct-to-door meal delivery service. Home Chef delivers perfectly portioned fresh ingredients, and chef-designed recipes direct to your door.

Trying to help separate their product from an increasingly crowded market, we opted to skip the direction taken by the competition (smiling, brightly-lit couples cooking in slow motion) and went for comedy.

Written and Co-Directed by Bruno Pieroni (brunopieroni.myportfolio.com) and performed by Second City Main Stage actors Asher Perlman and Katie Klein, the spot has been helping shine a light on Home Chef.

Directed by: Ben Derico & Bruno Pieroni

Director of Photography: Ben Derico

Producer: Jenny Napier

Editor: Ben Derico

AD/2nd Camera: Sergio Salgado

Still Photography: John Thompson

Colored at Nolo Digital

Audio Mix by Steven Aguilar

Phil: Asher Perlman

Sara: Katie Klein